About Us

Hey, Curious Reader,

Started in the sunny San Jose, America back in 2017, SweetBunny® was the brainchild of Ann, Thiffany, and Bee. They envisioned a world where healthy hair and vegan values could coexist. So, they kicked off a journey to boost people's confidence without any animal being harmed in the process.

Fast-forward to early 2020, and life brought a game-changing twist. Kyra and Olav took over the reins and brought SweetBunny® to the Netherlands, the land of windmills and tulips. The team got bigger, the energy got a reboot, and we pushed the start button on the second chapter of this thrilling story.

The commitment to Mother Earth? Stronger than ever. In 2020, we launched a sugar-free and titanium dioxide-free variant, making our product healthier. We kept the green vibe going in 2021 with our new recycled-PET packaging, saying "peace out" to contributing to the planet's plastic problem.

🎉 Big News in 2023!

The adventure has just taken another exciting turn! As of October 1st, we're officially part of the HAIRbrnds lineup, in partnership with Koos van der Beek. Why? Because we’re scaling up big time! Kyra, in anticipation of welcoming her fourth daughter, believes it's the perfect time for SweetBunny® to take a massive leap forward.

So what's cooking? We're shaking things up with a 25% drop in prices to make SweetBunny® accessible in even more countries. At the same time, our dedication to fair pricing, sustainability, and kickass marketing support isn’t going anywhere.

All your go-to email addresses remain the same and are now redirected to Ferry Huizenga, who’s running the international sales game at Koos van der Beek.

Why do we keep doing this?

Simply put, because we love it, and we believe that SweetBunny® will only bring positive vibes to this world in every aspect!

Cheers to more adventures, the ever-growing team of SweetBunny® in the Netherlands

 

SweetBunny hair vitamin bottle 

1. Product

We BELIEVE in our Product, for the People, and for a Purpose. Unlike other brands who claim that they’re vegetarian, but use oils secreted from the skins of lambs, we can definitively affirm that our gummies are powerful and effective while 100% vegan and cruelty-free. Just because we care for animals, it doesn’t mean you have to sacrifice the results.

With-love-for-people 

2. People

At the end of the day, we wouldn’t be here if it weren’t for our People. We strive to help girls around the world to be beautiful, have fun, and ultimately become the happiest versions of themselves. We’re here to prove that you can achieve the results if not more, without having to harm animals in the process.

Sustainable-company

3. Purpose

Ultimately, to love and be loved is what living is all about; Love for our customers and love for our animals. Giving people confidence again without animals suffering for this. Unlike other brands who claim that they’re vegetarian, but use oils secreted from the skins of lambs, we can definitively affirm that our gummies are powerful and effective while 100% vegan and cruelty-free.